Want to shape the agenda, win hearts and minds, and deliver real impact? This practical, hands-on masterclass will show you how.

In the first half of the session, you’ll learn how to build a winning advocacy strategy — from defining campaign objectives and audiences to crafting compelling messages and selecting the tactics that get results. The second half will dive deep into political engagement: how to get noticed, influence decision-makers, and navigate the policymaking process with confidence.

You’ll leave with a toolkit of practical resources, including:

• A Lean Advocacy Plan template
• A Messaging Framework worksheet
• A Media & Political Outreach checklist
• A Lobbying Compliance summary
• A case study pack with Irish and international examples

Special guest speaker:

Ailbhe Smyth
One of Ireland’s most influential campaigners, co-director of the historic Together for Yes referendum campaign, and a leader in movements that transformed Irish law on marriage equality, reproductive rights, and gender equality. Ailbhe brings decades of frontline advocacy experience, offering real-world insights into mobilising people, influencing policy, and driving social change.

Facilitators:

Martina Quinn, Founder & CEO, Alice PR
Award-winning strategist with 20 years’ experience shaping campaigns for charities, NGOs, and public sector bodies.

Dermot Ryan, Chairperson, Alice PR
Political strategist and communications expert with 30 years’ experience in Ireland and internationally, including leadership roles at Amnesty International and the Transport Workers’ Union in Australia.

This is not theory — it’s a deep dive into what works when it comes to advocacy in the real world.