Why Growing Your Online Presence Matters More Than Ever in the Charity Sector

In the charity and not-for-profit sector, relationships are at the heart of everything we do. Whether it’s connecting with donors, engaging volunteers, or supporting communities, our work is built on trust, empathy and human connection. And in today’s digital world, those relationships increasingly begin, and grow, online.

And the data backs it up:

• 92% of people trust individuals more than organisations, meaning your voice matters.
• Content shared by individuals is reshared 24 times more than content shared by brands, meaning your personal presence can significantly amplify your organisation’s reach.
• 74% of people are more likely to trust someone with a respected personal brand, and 63% are more likely to support or recommend them.

That’s why we’re delighted to be bringing you a practical, in-person masterclass delivered by Jennifer Brennan, CEO of Thrive Marketing, “Growing Your Online Presence”. This two-hour workshop is designed to help professionals in the sector strengthen their personal and organisational presence and visibility online.

What You’ll Learn

This masterclass is designed to empower you as a professional, because when you grow your own online presence, you also elevate your organisation’s impact. We’ll explore:

• What makes a strong online presence and how to build one with purpose.
• How to grow visibility across digital channels in a way that feels authentic.
• Tools and techniques to deepen engagement and build meaningful relationships.
• How to align your personal brand with your organisation’s mission, values and brand.

Most importantly, you’ll leave with a personalised action plan and a set of practical steps you can take immediately to raise your online presence, whether you're a communications lead, fundraiser, CEO or wearing multiple hats in a small team.

Why It’s Worth Your Time

This isn’t just about digital strategy, it’s about people.

It’s about:

• Building trust with the audiences who matter most.
• Telling your story in a way that resonates and inspires, resulting in action.
• Creating consistency and clarity across your digital touchpoints.
• Empowering yourself and your team to show up online with confidence.

In a sector where every relationship counts, your online presence is a powerful tool for connection, credibility and community-building.

Meet Your Facilitator

Jennifer Brennan is CEO and Founder of Thrive Marketing. She has worked across the private and not-for-profit sectors, helping individuals and organisations define their brand, sharpen their strategy and grow their visibility. She is passionate about helping professionals in this sector thrive online, and promises this session will be practical, energising and full of ideas you can implement straight away.

Ready to grow your online presence?

Join us for this hands-on masterclass and walk away with the clarity, confidence and tools to take your digital presence to the next level…starting with your own.

For further info and to book your spot see https://charitiesinstitute.ie/events/view/growing-your-online-presence