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| 20 May 2025 | |
| Good News Corner |
ISPCC and leading independent full service advertising agency, Javelin received the top accolade for the Best Collaboration Agency & Media Owner (Niche) at this year’s Media Awards for its national radio campaign ‘Once I was that Child.'
The radio campaign, which was voiced by Saoirse Ronan, revealed the dark truths behind childhood in Ireland. ‘Once I was that Child’ was brought to full, terrible, haunting life by the power of Saoirse’s performance. The Blitz and Outrun actress urged the listener to think of and donate to the ISPCC, which needs public support to continue its essential work helping so many traumatised children and young people.
The Media Awards, which took place in the Mansion House, on May 8, celebrate the teams behind the ideas, strategic and creative thinking and implementation which generate impact and business success. The categories reflect the fast-moving media landscape and recognise the talent who are driving the change.
ISPCC and Javelin also received a Silver award for ‘Once I was that Child’ in the Media Campaign Niche, a category limited to campaigns with a media budget of under €50,000.
Deirdre McNamara, Director, Marketing and Communications, ISPCC, says: “We're absolutely delighted to receive this recognition. The awards are a testament to the passion, creativity and true collaborative spirit of our combined teams. Working with the Javelin team, we created a very important campaign. ‘Once I was that child’ is a reminder to us all that once innocence is stolen childhood is lost forever.”
