How Different Generations Will Sustain the Charity Sector into the Future

Continuing on from the work done in the Charities 2037 research Charities Institute Ireland commissioned Amárach Research to undertake this piece in May 2019. The research aimed to identify differing generational perceptions (if any) towards Irish charities. There were both quantitative and qualitative elements to the research. This included a nationally representative survey of 1,000 adults as well as focus groups with those who volunteer or have done so in the past with charities.

The research shows a generally positive view of charities’ role in Irish society. While there was some divergence overall between over 45s and under 45s both groups show a willingness to engage with charities. It also offers insights into why people volunteer and why they stop. Additionally, it points to what can be done to encourage younger people to engage, and how current volunteers can be better retained.

The main takeaways from the research were:

• There was little difference in opinion on the importance of charities in Irish society, with strong support overall.
• Over 45s are more likely to volunteer, although under 45s are more likely to say they plan to in the future.
• Previous parental engagement is an important influence on volunteers.
• Employers play a key role in prompting volunteering.
• The biggest factors for those giving up volunteering were time commitment and feeling undervalued.

A more comprehensive view of the research can be found here.