GoFundMe and Meta Launch First-of-Its-Kind Integration to raise more for charities

At GoFundMe, Irish charities are at the forefront of what we do. Since launching our charity product in Ireland in November 2021 we have seen more than 8,000 fundraisers created for charities on the platform. We are continuously seeking ways to better serve the charity sector on GoFundMe. With this in mind, we have partnered with Meta to create a new social sharing feature to further the impact for Irish charities on GoFundMe.

“Ireland is the most generous country on GoFundMe and that extends to charity. Around one in every five GoFundMe pages in Ireland is for a charity,” said GoFundMe CEO, Tim Cadogan. “This integration will unlock powerful new channels for kind-hearted Irish people to raise millions more for charities – and give organisations the tools to inspire a new generation of supporters to make a difference for the causes they care about.”

The new features on Instagram and Facebook will make it even easier for people to raise money for their favourite charities on GoFundMe by providing:

Enhanced sharing capabilities for charities and fundraising organisers that help fundraisers stand out in Instagram and Facebook feeds

• Social media is a huge part of today’s world and with so much being shared to social media channels, it can be hard to stand out so this will be instrumental in enhancing your organisers’ ability to spread the word about their fundraiser.

Seamless Instagram and Instagram Stories integrations

• Creating a seamless integration will make it that much easier for your organisers to share their fundraiser with their social media following at the touch of a button.

Native donation experiences for GoFundMe fundraisers through Instagram

• Donors will now be able to donate to a GoFundMe fundraiser directly from the Instagram app, making it that much easier for people to donate in real time and lead to more donations.

Real-time, dynamic progress bars and a new donate button designed to inspire action

• Donors love seeing the impact that their contributions have made towards the overall fundraiser goal so this visual representation will help people feel more engaged and connected to the cause. Real time progress updates and an integrated donate button will inspire even more support to your fundraisers.

We are so excited about these new features on Instagram and Facebook that will not only make social sharing easier for fundraising organisers and donors to amplify their impact, but will also bring along their online communities to help the causes they care about most.

This integration will enable more support for charities across Instagram and Facebook, platforms where more than 5 billion people worldwide spend their time, so get ready to receive even more support through GoFundMe!

For charities to leverage the new enhancements, they will need the following

1. You’ll need a Facebook business page
2. You’ll need a professional Instagram account, linked to your FB page
3. You’ll need to be enrolled in Facebook’s fundraising tools

For any questions about the enrollment process email iecharities@gofundme.com