Enthuse launches Salesforce CRM integration

This news follows on from the announcement of other recent CRM integrations with Beacon and Donorfy, as part of the company’s commitment to providing charities with the tools they need to get the most out of their data. Enthuse has also launched Enthuse API to help large and enterprise charities with more bespoke data needs. 

Charities that use both Enthuse and Salesforce will be able to collect donation, fundraising and event payments data from Enthuse and have it automatically added to their Salesforce CRM in near real-time. This includes personal and corporate fundraising pages, as well as supporter communications preferences. 

If a campaign is created in Enthuse, this will be pulled through to Salesforce and automatically associated with the respective account and contact. Records of recurring donations will also be created in the CRM to ensure good causes have all the information they need for a full overview of fundraising activity.

By hosting donations, fundraising and event payments data in Salesforce, Enthuse believes charities will be able to spend less time manually filling out spreadsheets and more time on strategic fundraising activity that really matters. This should free up charities to focus on building longer lasting relationships with supporters with truly personalised campaigns, based on how they interact with the cause. 

Commenting on the partnership, Chester Mojay-Sinclare, Enthuse Founder and CEO, said: 

“We know CRMs help charities better understand their supporters and create campaigns that really resonate and inspire great fundraising. More than that though, they drive efficiency and make life easier. Salesforce is the number one CRM provider worldwide, so we’re delighted to strike this partnership to ensure Enthuse data can be easily integrated.”