Payzone Launches 'All-In-One' Fundraising Platform

Payzone recently launched a new ‘all-in-one’ fundraising platform to help charities, businesses, schools and clubs better manage their fundraising activities. In the making for over two years, with a charity-led development approach, Payzone aims to allow charities to fundraise in a more secure and efficient manner.

Payzone has facilitated electronic payments for over 20 years and is bringing over two decades of customer payments experience to the fundraising sector offering fundraisers support to securely incorporate digital transformation into their activity. Payzone’s fundraising platform bridges the physical and virtual worlds, allowing individuals and corporates to support their chosen causes using multiple digitally-enabled tools for collecting funds.

Payzone provided crucial help to charities during COVID, enabling donations that would typically happen in the physical world to keep flowing through digital mediums. This work formed the genesis that inspired and led to the development of the new fundraising platform.

Jim Deignan, Chief Executive Officer, Payzone Ireland: “Through our discussions with charities and their corporate partners, we recognised that many of their fundraising activities are being managed using multiple platforms which makes monitoring and reporting very challenging for both parties. We identified a gap in the market for a single all-in-one fundraising platform to manage and track their impact more effectively.”

To date, monies fundraised by charities and non-profits have come from disparate sources, making them difficult to track and measure impact. Payzone highlights how its new platform allows for all fundraising initiatives to be managed in one place, on a single platform, saving organisations both valuable time and money. For both charities and corporate partners, the platform promotes greater visibility on funds raised. A key feature of the platform enables all fundraising activity to be tracked, monitored, and reported on from one place, with donations paid directly to the bank account of the charity.

In addition, the new platform is also designed to facilitate other cashless fundraising touchpoints such as campaign-specific QR Codes, NFC (Near Field Communication) tags, virtual payments over the phone and campaign links to increase donations.

In building out its new offering, Payzone has already successfully supported a number of other recent fundraising campaigns with charities such as GOAL, Make A Wish Ireland, and Look Good Feel Better.

Commenting on the new fundraising platform, David Burns, Senior Fundraising Manager, GOAL said, “We partnered with Payzone to support our Corporate Partner, AIB, in its recent Ukraine appeal to staff which has raised €93k. We were really impressed with the platform and how it supported our relationship with AIB. We found Payzone’s fundraising solution easy and intuitive to use, clean and professional looking. The Payzone platform supported our own GOAL branding which increased our visibility in the partnership with AIB which is a unique feature of this platform.”