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NEWS > Charity Sector News > Insights from an Awards Judge: How to Write a Winning Application

Insights from an Awards Judge: How to Write a Winning Application

Winning a Charity Excellence Award can bring significant exposure to your organisation and help you share your story with a wider audience.

Having been a judge for charity awards for many years, I have come across various approaches used to select the final winners. While some panels break into small groups to discuss metrics and outcomes, others advocate for entries that convey their stories with clarity. Nevertheless, there are key elements that judges look for in a winning application. 

Meeting the Criteria: The Key to Success 
Meeting the criteria set out in the entry forms is crucial. While these forms may seem bureaucratic, they are designed to capture what judges are seeking. Similar to a job application, it is essential to demonstrate how your project aligns with the award's requirements. Judges want to see sustainability, impact, and systemic change in your application. They also look for innovation, visionary leadership, and evidence of effective management and planning. To stand out from other entries, you must concisely convey your story with passion and clarity. 
Emotional Resonance: The Power of Your Charity's Story 
Emotional appeal is a powerful tool that should not be underestimated. To make it to the shortlist, connecting with judges on an emotional level can be a game-changer. Small organisations can compete with large, dynamic projects, but emotional resonance is key. Judges are looking for organisations that inspire themselves and others to make a positive difference in the world. Therefore, craft your application to tell a compelling story that captures the hearts and minds of the judges and showcases your charity's impact. 

In conclusion, winning a Charity Excellence Award can be a great accomplishment for any organisation. To improve your chances of winning, ensure that you meet the suggested criteria set out in the entry form, and tell a compelling story in your supporting statement that resonates with the judges emotionally. By doing so, you can increase the visibility of your charity and the positive impact it is making in the world. 

Visit the 2023 Charity Excellence Awards page for all the details on how to enter.

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