Facts can inform. Stories are what move people to act.

Join Damian O’Broin, Founder and Director of Ask Direct, one of Ireland’s leading fundraising and direct marketing agencies, for this practical and engaging workshop on how charities can use storytelling more effectively.

Whether you’re fundraising, communicating your impact, building a campaign or trying to bring supporters closer to your cause, the stories you choose — and how you tell them — can make all the difference.

During this session, Damian will explore how to identify the story that is really worth telling, shape it in a way that holds attention, and decide what to include — and just as importantly, what to leave out.

You’ll come away with practical ideas for building stronger, more compelling stories that help people understand not only what your organisation does, but why it matters and the difference their support can make.

This free session is aimed at fundraisers, charity leaders, communications and PR professionals, and marketers working across the charity and nonprofit sector.

Hosted in Cork by Cii strategic partner Ask Direct, it’s also a great opportunity to connect with fellow charity professionals, exchange ideas and pick up practical techniques you can put into use straight away.

Free to attend for Cii members and friends of Ask Direct.