The Munster Fundraising Forum is open to anyone working in a Munster-based charity, as well as those representing their organisation in the region as part of a wider fundraising team. The forum offers a supportive space to share experiences, learn from expert speakers, and connect with peers facing similar challenges.

Our next session takes place on 17th June and will feature two guest speakers from member charities, each bringing a fresh and slightly different perspective on how fundraisers can work smarter, build stronger connections, and maximise impact.

Session 1: Paramjot Singh, Digital & Growth Marketing Specialist, Depaul Ireland

Digital Brand Building Through Content

In an increasingly crowded fundraising landscape, standing out and connecting with the right donors is more important than ever. Paramjot will explore how fundraisers can take a more strategic approach to digital content to attract and retain supporters.

This session will focus on:

• Building and refining your Ideal Donor Persona to ensure your messaging resonates
• Identifying and playing to your organisation’s unique strengths to cut through the noise
• Using AI tools to scale content creation without losing authenticity
• Real-world examples of how Depaul Ireland is applying these approaches to grow engagement and support
• Expect practical insights that will help you sharpen your digital fundraising strategy and make your content work harder.

Session 2: Gemma Leo, Head of Business Support & Projects, The Crann Centre

Using AI for the Greater Good

Fundraisers are constantly balancing limited time and resources with growing demands. In this session, Gemma will share a powerful example of how collaboration and innovation can unlock capacity and improve impact.

This session will explore:

• How a corporate partnership led to the development of AI-driven solutions
• Practical ways AI can streamline internal processes and reduce admin burden
• How saving 30+ hours per month has enabled the team to refocus on donor engagement and client services
• Lessons for fundraisers on identifying opportunities to leverage partnerships and technology

This is a great opportunity to see how thinking beyond traditional fundraising approaches can deliver tangible benefits for both your team and the people you serve.

Together, these sessions will give attendees a blend of digital strategy and operational innovation, with clear takeaways on how to strengthen fundraising performance in a resource-constrained environment.