When a crisis hits, every second counts. Whether it’s a sensitive HR matter, a public controversy, or an unexpected external attack, the way your organisation responds can make the difference between protecting your reputation and damaging it beyond repair.

This immersive, full-day training will equip charity professionals with the tools, confidence, and tested strategies they need to navigate high-pressure situations. You’ll learn how to design and stress-test a practical crisis communications plan — so when the unexpected happens, you know exactly what to do, who should do it, and how to communicate clearly with stakeholders, media, and the public.

Working in teams, you’ll take part in tailored, scenario-based crisis simulations drawn from real-world examples, with space for peer feedback and reflection to embed the learning.

You’ll leave with:

• Editable Crisis Communications Plan template
• First Hour Checklist to guide your initial response
• Stakeholder Communications Matrix
• Internal Contact & Response Directory template
• Social Media Response Guide
• Post-Crisis Review template

Facilitators:

Niamh Breathnach, Deputy CEO, Alice PR
Award-winning communications professional recognised as Young Communications Professional of the Year by the PRII/PRCA, with extensive experience managing high-profile public sector and festival campaigns.

Emma Walsh, Client Director, Alice PR
Specialist in digital communications, media relations, and integrated strategy, with a track record of delivering impactful national campaigns for charities, public bodies, and cultural organisations.

This is not about “what if” — it’s about making sure you’re ready for “what now.”