As anyone working in communications in a not-for-profit will know, we play a key role in how the general public, service users, media and donors perceive our charity. Our sector is unique and so our roles vary significantly from our colleagues in the commercial world.

Often wearing many hats, we are the frontline when it comes to dealing with all sorts of problems and issues. As well as that, we are seen as an all knowing source of information, with infinite wisdom, patience and ability to meet all the various demands on our time.

By joining the Communications and PR Forum it allows us an opportunity to share our experiences in a safe space. We will discuss issues and innovations in the sector and learn how we can do less with more given increasing pressures on time and resources. Most importantly, we will build relationships and knowledge which will help us to deliver excellent communications strategies for our organisations.

Agenda

We will be hosting a session focused on media. Debra will be sharing a practical case study on working with a media agency, alongside Darren Hughes and Niall Moonan from MediaConsult who will also be joining us on the day.

The session will explore:

✅ How to cut through the noise
✅ How to get journalists’ attention, with or without an agency or existing contacts
✅ What makes a strong media release
✅ How to shape messaging and challenge narratives that don’t align with your work or values
✅ Crisis communications and examples from the group

Media Consult will also talk through how they work with Debra - this will be an open, experience-based discussion.

Places are limited - only one representative per member organisation may attend to ensure fair access for all members.