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The Future of Fundraising: Using Artificial Intelligence to Predict Donor Behaviour
Monday 28 Feb 2022
3:30 PM - 4:30 PM
Artificial Intelligence is changing the way we fundraise. It is enabling charities to unlock the full capabilities of their data, and use this data to better engage and cultivate donors, and ultimately better understand donor giving behaviour.
In this webinar, Nejeed Kassam, Co-Founder and CEO of Fundraising KIT, will outline the fundamental principles of artificial intelligence, and how AI can be used to accurately segment your donors and build more targeted campaigns, from Major Gifts, Individual, Recurring or Planned Giving.
You will learn:
The foundational principles of AI and Machine Learning
Current trends in the sector
How AI-powered systems work with your data to predict donor behaviour
What can be achieved through the adoption of AI in your day-to-day fundraising
About the speaker:
Nejeed Kassam Co-Founder and CEO of Fundraising KIT
Nejeed Kassam is the co-founder of Fudnraising KIT. He was educated at McGill University (B.A.) and Osgoode Hall Law School (JD). Called to the Bar in Ontario in 2015 and in British Columbia in 2017, Nejeed is also the founder of the public policy organizations Better Canada Initiative and Believe Vancouver. He is the former executive director of both End Poverty Now and Conversations for Change. Nejeed is a global innovator with experience working for the United Nations and the Senate of Canada. He is the author of the book ‘High on Life’ (foreword written by former Canadian Prime Minister Jean Chrétien) and the co-producer of the documentary, ‘Conversations for Change’. Nejeed sits on a number of corporate, education, and non-profit boards, has spoken at conferences around the world, and is an alumnus of the Global Shapers Community (World Economic Forum) and a former fellow at the Royal Society of the Arts in the UK. In 2012, Nejeed received the Queen Elizabeth II Diamond Jubilee medal for his contribution and service to Canada.