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Mid-Level Giving 101
Thursday 07 Oct 2021
12:00 PM - 1:30 PM
Mid-Level Giving 101
What once was dubbed the “missing middle” has now become one of the biggest topics in fundraising – with the value of mid-level donors no longer in doubt. However, understanding the potential of mid-level giving and knowing how to maximize your own organization’s potential for these gifts can be two separate issues. In this session, we will explore:
How can you identify strong mid-level program leads, including those who may pass through this giving level on the way to becoming a major donor?
What are the various strategies and channels that you can use to promote mid-level giving, including opportunities like giving circles and digital channels?
How can you structure and plan your investment in mid-level programs, and what benefits can you expect to see?
These questions will be accompanied by case studies that showcase mid-level giving programs in action, as well as spotlight how data can be applied to strengthen your pipeline and planning out of the annual fund through to mid-level and major giving.”
About the speakers:
Amel is an international fundraiser who has many years experience working with charities across a wide range of causes, sizes and countries. In 2008, Amel founded cutting-edge direct marketing agency Ask² specialising in fundraising strategies, donor acquisition and appeals, bequests, mid-level donors and data analysis. A veteran of the music industry, Amel focuses on producing finely tuned creatives, strategies and donor journeys so you can hear the sweet sound of happy donors engaging with your cause.
Lindsay Marino Long
Lindsay brings over 10 years’ experience in research, development, and communications to the team. Previously working in-house at an award-winning global relief and development nonprofit, Lindsay leads teams in fundraising audits, integrated development planning, prospect research, and strategies to advance relationships and build pipelines to strengthen bases across the donor pyramid. She also develops and executes trainings for nonprofit boards and staff as a trusted presenter on best practices, trends, and learnings in philanthropy. Outside of Faircom New York, Lindsay is proud to be on the Board of Trustees and Chair of the Development Committee of Amber Charter Schools, the first Latino founded and led charter school network in New York City.