Unlock the Power of Digital Marketing & AI and join us for a dynamic full-day, in-person workshop designed specifically for not-for-profit professionals looking to elevate their marketing impact.

"Marketing Tools, Technology & AI for Not-For-Profits" will equip you with practical knowledge of essential digital tools, introduce you to the power of AI in content creation and campaign planning, and help you build a tailored marketing toolkit for your organisation.

Through hands-on sessions, real-world examples, and expert guidance, you’ll leave with the confidence and resources to streamline your efforts, engage supporters more effectively, and drive meaningful results, ethically and efficiently.

Course Objectives

• Understand the digital marketing landscape and how it applies to not-for-profits.
• Explore essential marketing tools and platforms for content, email, social media, and analytics.
• Learn how AI can support campaign planning, content creation, and donor engagement.
• Gain hands-on experience with selected tools and technologies.
• Leave with a practical toolkit, AI template policy and action plan tailored to their organisation.

Facilitator:

Jennifer Brennan, CEO and Founder of Thrive Marketing 

Jennifer founded Thrive Marketing in 2018 and is an experienced marketing and communications professional with a demonstrated history of working in the private and not-for-profit sector. She is skilled in all areas of branding, marketing, communications, strategy, planning, event management, PR and all things digital. Jennifer is also a personal brand and employer brand strategist working with individuals, senior management and C-suite executives to manage their personal, professional and employer brands, along with their online and offline reputation.