Building Trust in the New Era: Exploring the Ethics of AI-Powered Donor Engagement

Session Description: 

The COVID-19 pandemic has brought significant changes to the way not-for-profit organisations operate, communicate, and engage with their donors. With more reliance on digital channels, the use of artificial intelligence and data analytics, and the rise of virtual events, ethical considerations, and trust have become critical issues for charities seeking to engage with donors and other stakeholders. This panel will explore the ethical implications of these changes and how organisations can build trust with donors in a post-pandemic world. 

Key Discussion Points: 

• The benefits and challenges of using AI in nonprofit fundraising:
  • The panelists will discuss the advantages of using AI for donor engagement, such as more personalized communication and greater insights into donor behavior. They will also explore the challenges and ethical considerations that arise when using this technology. 
• Building trust with donors:
  • The panelists will share their insights on how nonprofits can build trust with donors when using AI, including strategies for being transparent about the use of this technology, communicating effectively with donors, and ensuring that the use of AI aligns with the organization's values and mission. 
• Balancing ethics and effectiveness:
  • The panelists will explore the tension between ethical considerations and the need to be effective in engaging with donors. They will discuss how nonprofits can find the right balance between these two factors. 
• The role of regulation and accountability:
  • The panelists will examine the role of regulation and accountability in ensuring that the use of AI in nonprofit fundraising is ethical and responsible. 

Audience Engagement: 

The panel discussion will be interactive, with opportunities for audience members to ask questions and share their own experiences and perspectives. The moderator will encourage audience participation and facilitate a lively and engaging discussion. 

Moderator: 

Carol O'Kelly, CEO of Redstorm Communications

Panelists: 

Jen Shang, Co-founder and Co-director Institute of Sustainable Fundraising

Deniz Hassan, Digital Director at AAW fundraising consultancy

Jane Trenaman, Nonprofit Leadership & Fundraising Consultant

Dr Fiachra O'Brolchain, Postdoctoral Fellow, Institute of Ethics, DCU

Niall Maher, Founder of CODÚ

Expected Outcome: 

Participants will gain a deeper understanding of the ethical considerations and challenges that civil society organizations face in a post-pandemic world. They will also learn strategies for building trust with donors and maintaining ethical donor engagement in the digital age.

The 2023 +Impact Panel Series is proudly supported by Mercer.

Program Times:
10am Arrival Registration & Morning Tea 
11am Panel Discussion Starts
12pm Lunch - Box Buffet Lunch 
1pm Audience Q&A 
2pm Event Close

Tickets:
Charity Member Rate / Mercer Client: €60
Charity Non-Member: €110

Full Series Ticket: €135* Member Rate / Mercer Client - includes one delegate pass for all three panels, food and beverage, networking opportunities, and access to the Collaboration Lounge. 
*€100 Cii Academy Voucher can be used towards purchase of this ticket type. Please select 'Pay by Invoice' at checkout. 

CPD:
This event qualifies for 4 hours CPD.

+Impact Panel Series dates - 28th June, 20th September & 5th December 2023.