This hands-on, practical workshop is designed to help charities and nonprofits understand and leverage the power of Google Analytics 4 (GA4). With Universal Analytics (UA) being phased out, it’s crucial for charities to transition to GA4 to continue measuring website performance and user behaviour effectively.

This workshop will guide participants through the setup of GA4, highlight the key differences between Universal Analytics and GA4, and teach the basics of building insightful reports.

Workshop Agenda:

• Introduction to Google Analytics 4 (GA4)
  • Why GA4? Benefits for charities and nonprofits.
  • Transitioning from Universal Analytics (UA) to GA4: Key differences.
     
• GA4 Privacy Features
  • GA4 privacy features
     
• Setting Up a GA4 Account: Step-by-Step Guide
  • How to create a new GA4 property and set up data streams.
  • Integration with Google Ads and other tools
  • Implementing essential configurations in GA4
     
• Event tracking in GA4
  • How GA4 tracks user interactions vs sessions in UA
  • Understanding automatically collected events, enhanced measurement events and custom events
  • Setting up key events
     
• Building Standard Reports in GA4
  • How to create, customize, and save a standard report.
  • Using segments to analyze specific user groups.
  • Participants will create their own custom reports with assistance from me
     
• Q&A and Troubleshooting
  • Open forum for participants to ask questions and get advice on their specific needs.

Expected Outcomes: By the end of this workshop, attendees will:

• Have a better optimised GA4 account so to ensure cleaner data
• Understand how to navigate the GA4 interface, track important data, and generate reports.
• Be equipped to make informed, data-driven decisions to improve online engagement, conversions, and overall impact.

Workshop Details:

• Max Number of Attendees: 12 (To ensure personalised assistance and interaction, we are limiting the number of participants to 12.)
• Requirements: Participants are encouraged to bring a laptop for the practical, hands-on exercises.

About the facilitator:

Andrew Parle is founder of Social For Good Ireland and a seasoned paid digital fundraising specialist with an impressive track record spanning over two decades in both the commercial and non-profit fundraising sectors. Specialising in crafting strategic approaches, leveraging paid social advertising, PPC (Pay-Per-Click) campaigns and data analytics. Andrew’s proficiency extends to managing campaigns across digital platforms, encompassing paid search endeavors on Google as well as comprehensive paid social initiatives.