The opportunity of a fully leveraged CRM platform is huge - from business intelligence that guides your decisions, to automations that will maximise your income and impact.   Do your data and CRM tools facilitate optimised reporting and automation for your organisation?  And what is the best way to achieve value from your CRM faster than 'business transformation' timescales?

This session explores different levels of data maturity and CRM adoption, helping you understand where you are and how to progress.  It outlines the best practice and pitfalls involved from CRM selection to implementation and development - against the backdrop of your broader tech stack.   Join us to hear about the accessible and measurable gains from the National Football League in tapping into their CRM’s capabilities to optimise the operations and impact of their schools outreach programme.

Whether you are on the lookout for a new CRM platform, or figuring out how to better leverage your existing one, you won’t regret signing up to this session to make the most of that investment.  

You can expect to come away from this session with: 

• A view of data through the lens of business intelligence & reporting from your CRM
• Laying the data foundation for reporting & automation opportunities 
• Mapping and identifying business processes & workflows 
• How to move your organisation along curves of CRM adoption & data maturity
• Insight into the opportunities of automation & integration to enhance impact 
• Facing into change project, understanding business wide benefits 
• Freeing up staff time to grow other areas due to process optimisation 
• Steps of process and what that meant at each point 
• Impact of each steps at a micro level - what can I change for impact next week, month
• Build up on comfortable steps to show its worth investing 
• Driving forward important KPIs each team member is working to 

 Guest Speaker:

Dr Chris Long is lead manager for youth and grassroots football for NFL UK & Ireland.  Chris has worked in multiple sports in sports science, coaching and sports development roles, with his current role focused on the growth of player, coach and referee numbers in both countries and the development of pathways into the NFL Academy and elite national and international programmes.  With a PhD in Biomechanics and a performance analysis background, Chris is aware of the vital role technological platforms can play in streamlining processes and the role that the right systems have in elevating performance on and off the field. 

Due to anticipated high demand, each organisation may register up to two attendees—one of whom must be the CEO. This event is open exclusively to members of the Cii Data Intelligence Network and their CEOs.