The Direct Marketing and Individual Giving Forum has been running for several years. It is an opportunity for those working in direct marketing in charities to get together and discuss common issues and topics. There are currently over 160 members from 78 different fundraising organisations. The Forum also serves as a long email list to which members can reply and ask questions or share useful information.

During the meetings we discuss challenges and opportunities currently facing the sector and provide feedback on different suppliers or marketing channels. Guest speakers from across the fundraising world along with regular contributors to the Forum usually present the main feature in the form of a panel. We have now also added a peer-learning session entitled ‘In The Limelight’ whereby a recent award-winning campaign is presented to the group. 

Agenda

Daniel Alvey will be presenting the results of the annual Christmas appeal direct marketing survey. which we would like to invite you to fill in. Please coordinate with your colleagues to complete any of the surveys below that are relevant to the fundraising which your charity did in the Christmas period.

Warm Direct Mail: https://www.surveymonkey.com/r/VYFK3YY

Cold Direct Mail: https://www.surveymonkey.com/r/VYBFMR2

Newspapers Inserts: https://www.surveymonkey.com/r/TK2YXN2

Door Drops: https://www.surveymonkey.com/r/TKC85BY

Email Marketing: https://www.surveymonkey.com/r/VYMZM27

Daniel would really appreciate if you could complete any surveys relevant to you a.s.a.p., no later than 19 Jan if possible. Entries are confidential – no individual results will be shared. We will only show sub-sector breakdowns (e.g. health, international development) where there are sufficient entries for a given question.

After the Christmas Appeal session, Alan Archbold of Persuasion Republic and Rob Patmore of Crossbow Film will be co-presenting on:

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