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Direct Marketing
The Direct Marketing module is designed to give students an understanding of why people donate and why they stop, an understanding of the key stages in the donor recruitment process and an overview of the essentials of creative briefing.
Learning Outcomes:
This course will provide the essentials of how to create a winning direct marketing campaign and include a wide range of formal learning opportunities designed to engage, educate and connect potential or active donors.
Date: 23 October 2023
Course tutor: Kevin Delaney
Course Dates (live stream sessions with your tutor):
Monday, Wednesday and Friday
The course includes 120 minutes of interactive on-demand content plus three live stream sessions with one of Ireland’s top fundraising professionals.
Course Fee:
Member rate - €165.00
Non-member rate- €250.00