Digital Fundraising

The Digital Fundraising module is designed to give students an understanding of how to build a digital fundraising strategy and integrated digital campaigns.  In this context and a backdrop of accelerated fundraising digitisation, it includes a deep dive into peer to peer fundraising and advertising campaigns. 

Learning outcomes: 

• Have an understanding of key trends in digital fundraising
• Be aware of the key attributes for an effective fundraising website
• Be familiar with strategies for driving traffic to your website e.g. SEO, Google Ads
• Understand how to use email to fundraise
• Understand peer to peer fundraising
• Be familiar with how to fundraise using social media and advertising campaigns
• Understand how to develop a digital fundraising strategy

Date:  13-17 November 2023

Course tutor: Andrew Parle

Course Dates (live stream sessions with your tutor):
Mon Nov 13th, 10-10.30am
Wed Nov 15th, 14.30-15.30pm
Fri Nov 17th, 14.30-15.30pm
 

The course includes 120 minutes of interactive on-demand content plus three live stream sessions with one of Ireland’s top fundraising professionals.

Course Fee:

Member rate - €165.00
Non-member rate- €250.00