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Digital Fundraising Short Course 2023
Monday 13 Nov 2023 - Friday 17 Nov 2023
The Digital Fundraising module is designed to give students an understanding of how to build a digital fundraising strategy and integrated digital campaigns. In this context and a backdrop of accelerated fundraising digitisation, it includes a deep dive into peer to peer fundraising and advertising campaigns.
Have an understanding of key trends in digital fundraising
Be aware of the key attributes for an effective fundraising website
Be familiar with strategies for driving traffic to your website e.g. SEO, Google Ads
Understand how to use email to fundraise
Understand peer to peer fundraising
Be familiar with how to fundraise using social media and advertising campaigns
Understand how to develop a digital fundraising strategy
Date: 13-17 November 2023
Course tutor: Andrew Parle
Course Dates (live stream sessions with your tutor): Mon Nov 13th, 10-10.30am Wed Nov 15th, 14.30-15.30pm Fri Nov 17th, 14.30-15.30pm
The course includes 120 minutes of interactive on-demand content plus three live stream sessions with one of Ireland’s top fundraising professionals.