Charities, by their highly public and regulated nature, will always be of interest to media. It is an essential skill for those working in the charity sector to be trained in how to best handle and manage their media responses and protocols in the event of a sudden, unexpected incident or allegation. Given the nature of charitable organisations, you will need a clear and repeatable approach to dealing with media in a crisis. In addition, you’ll need to have the training and skills to know when to go out in media and how to plan to perform effectively.

Crisis situations engage both media and audiences. This means that both will scrutinise your spokespersons very carefully. For example, when you are talking about a specific incident, due process will need to be balanced with giving clear information. Spokespersons will need to become aware of the fact that media not only report on what is said-but how it is said. Spokespersons will need to be clear, confident and memorable at all times.

More importantly, how your spokespersons deal with an unexpected question, or an emerging crisis, will impact how media report the issue. It frames their narrative. Therefore, the training will need to look at how answers are coming across in their totality, not just in terms of transmitting data.

Our training will leave you with a clear crisis communication plan and an understanding of how you are coming across as a communicator in media, and equip you with the skills to prepare and manage your own presence to best effect.

Agenda: 
09:30 - 13:30: Training (Tea/Coffee Break Included)
13:30 - 14:15: Lunch and Networking

Venue: 
Clayton Hotel Charlemont, Dublin 2

Note: 
Places are limited to 12 people. Book early to avoid disappointment.  

About the trainer: 
Barry McLoughlin is a Senior Training Consultant with The Communications Clinic. He advises clients on communications and media strategy. He has worked with the Communications Clinic since 2011 and previously worked as a solicitor for a number of years.