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As anyone working in communications in a not-for-profit will know, we play a key role in how the general public, service users, media and donors perceive our charity. Our sector is unique and so our roles vary significantly from our colleagues in the commercial world.
Often wearing many hats, we are the frontline when it comes to dealing with all sorts of problems and issues. As well as that, we are seen as an all knowing source of information, with infinite wisdom, patience and ability to meet all the various demands on our time.
By joining the Communications and PR Forum it allows us an opportunity to share our experiences in a safe space. We will discuss issues and innovations in the sector and learn how we can do less with more given increasing pressures on time and resources. Most importantly, we will build relationships and knowledge which will help us to deliver excellent communications strategies for our organisations.
Agenda
Case Study Presentation
“Casey’s Story – What it means to have strength in every layer”
Presented by Debra Ireland
Discover how one of Debra’s most successful integrated communications campaigns was delivered for Rare Disease Day on a small budget — spanning digital, media, community and corporate channels.
Presentation will include
Interactive Workshop: Peer Learning Breakouts
Using the case study as a springboard, participants will explore key campaign themes in small discussion groups. Choose one of the following focus areas:
Each group will share back insights and examples, making space for shared learning and practical takeaways from across the sector.