Direct Marketing Officer, Fundraising, Dublin

Location: Dublin

Contract: Full Time, Specific Purpose Contract

The purpose of this role is to play a critical role in the Public Fundraising team, with the goal of providing Focus Ireland's Public Fundraising supporters with the best experience possible, encouraging donor retention to maximise lifetime value and engagement whilst consistently putting our donors at the heart of everything we do.

What you will do: 

• Project manage the implementation of Direct Marketing appeals with key stakeholders internal and external (x6 per year)
• End to end development and implementation of ongoing donor journey communications to achieve retention, repeat gifting
• Key support in relationship fundraising function; face to face, DRTV
• Coordinate digital donor acquisition, working closely with the Digital team
• Delivery of supporter impact and retention pieces for regular givers; including new supporter letters and booklets, supporter surveys and ongoing donor journey development; making timely changes to creative
• Delivery of new onboarding and welcome journeys for cash givers; including targeting, segmentation, making timely changes to the creative
• Identify and implement ways to maximise opt-ins in line with GDPR to improve contactability and engagement of warm donor database
• Identify and develop testing elements of the donor journey, making adjustments to continually improve the process with a view to increasing retention rates
• Work with CRM team to build automation and workflows into journey implementation
• Work closely with Donor Care team plus third-party suppliers as appropriate, to manage regular giving telemarketing; eg upgrades, reactivations, conversion calls and other as applicable
• Support Direct Marketing Manager on implementation of multi-channel integrated Christmas campaign
• Collaborate with all fundraising teams, departments and external agencies as appropriate to build and foster relationships
• Champion Focus Ireland values
• Comply with all policies, procedures, legal and regulatory requirements and best practice, including GDPR and PCI compliance

What you will need:

• Educated to university standard or equivalent in work experience
• Over 2 years' fundraising or marketing experience obtained from the commercial or charity sectors
• Customer Relationship Management (CRM) database experience (MS Dynamics an advantage)
• Proven experience developing internal relationships across a complex organisation
• Strong understanding of Data Protection law and best practice, including GDPR
• Experience with data and audience targeting and segmentation
• Excellent written, verbal and interpersonal skills
• Strong Budget and Project Management skills
• Reporting and analytical skills
• Experience working in a busy environment, prioritising activities appropriately and managing multiple, conflicting tasks
• Proficient with Word, Excel and Outlook
• Self-starter, able to maintain a positive and enthusiastic approach to meeting the needs of a challenging workload
• Problem solver
• Meticulous attention to detail and accuracy
• Ability to work as part of a team

Focus Ireland is an equal opportunities employer