About Special Olympics Ireland

Special Olympics Ireland is a dynamic and impactful organization dedicated to transforming the lives of people with intellectual disabilities through sport. Our mission is to empower thousands of athletes through year-round training and competitions, promoting inclusion, confidence, and well-being.

As we embark on an exciting digital transformation, we are seeking a Digital Marketing Executive to help drive this change. This is a unique opportunity to join a forward-thinking, innovative, and collaborative organization where your ideas and expertise will make a tangible impact.

Job Overview

The Digital Marketing Executive will play a vital role in strengthening our online presence, increasing supporter engagement, and optimizing digital campaigns to drive donations and brand awareness. The successful candidate will be part of a positive and supportive team culture, working in an environment that encourages creativity, collaboration, and continuous learning.

Key Responsibilities

• Develop and implement digital marketing strategies to enhance brand awareness and fundraising potential.
• Manage and optimize the Special Olympics Ireland website ensuring engaging, up-to-date content with a focus on SEO.
• Plan and execute, and review digital advertising campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter, and other platforms to boost engagement and donations.
• Lead email marketing campaigns, including segmentation, A/B testing, and performance tracking, to improve engagement and conversions.
• Analyse marketing data and key performance metrics to measure campaign effectiveness, reporting on ROI and areas for improvement.
• Implement and optimize marketing automation tools to enhance supporter interactions.
• Support fundraising campaigns with targeted digital strategies that drive donor retention and acquisition.
• Stay ahead of industry trends and emerging technologies to continuously enhance digital marketing efforts.

Skills & Experience Required

• Proven experience in digital marketing, preferably within the non-profit sector.
• Strong knowledge of WordPress, SEO, and content management.
• Experience with Google Ads, Meta Ads (Facebook/Instagram), and social media advertising.
• Proficiency in email marketing platforms (e.g., Mailchimp) and automation tools.
• Understanding of supporter engagement, fundraising, and donor journeys.
• Analytical mindset with the ability to interpret marketing metrics and report on performance.
• Excellent communication skills and creativity in content creation.
• Knowledge of fundraising strategies is a major plus.

What We Offer

• Be a key part of Special Olympics Ireland's digital transformation journey.
• A collaborative, innovative, and supportive work environment where your contributions are valued.
• Flexible/hybrid working options.
• Pension scheme.
• The opportunity to make a meaningful impact in a mission-driven organization.
• Professional development and growth opportunities.

Closing Date: Tue 18 March 2025

Location: Hybrid – (HQ / Remote)

Contract Type: Full-time – (6-month probationary period)

Applications: Digital Marketing Executive in Blanchardstown | Special Olympics