Job Title: Individual Giving Officer

Contract: Permanent, Full time role

Location: Dublin

Responsible to: Head of Fundraising

BACKGROUND

Make-A-Wish Ireland has one simple aim – we grant the wishes of children aged between 3 and 17 years living with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Since 1992, Make-A-Wish Ireland has granted wishes for more than 3,250 brave children across the country.

Make-A-Wish Ireland is hiring an Individual Giving Officer to join their team, with responsibility for donor recruitment and retention. This role will play a key contributor to our overall individual giving and digital fundraising programmes.

Salary depends on previous experience. Full clean driving licence essential.

To apply, please send a cover letter and CV to David Burns davidb@makeawish.ie

 Key Responsibilities

1.      Working closely with the Head of Fundraising you will lead the development of the organisation's individual giving strategy, with a focus on building income streams within the individual giving portfolio, including cash and regular giving, tax refunds and digital.

2.      Support with the strategic development of a donor recruitment and retention programme.

3.      Analyse and develop the fundraising database (Salesforce) to support effective stewardship, data capture, data management, donation processing and segmentation of donors

4.      Collaborate on the implementation of segmented supporter journeys across key channels, particularly mail and email, as well as other digital channels

5.      Working closely with the Head of Fundraising, develop and deliver a roadmap to establish Make-A-Wish digital fundraising strategy and ensure performance and delivery against KPI's.

6.      Create strategies for ad campaigns, develop ad collateral, monitor, and optimise ads based on budget, and create review documents, taking learnings into future campaigns.

7.      Work closely with the wider fundraising teams to optimise digital elements of donor care

8.      Undertake other duties as may be required from time to time.

Experience/Skills:

·      Bachelor's degree in business, Marketing, Communication, or a related field.

·      Experience project managing direct marketing campaigns from beginning to end, ideally with a donor/customer retention objective.

·      Understanding of donor/customer journeys and how they are implemented both offline and online.

·      High proficiency in core digital marketing platforms (Facebook, Instagram, Twitter, LinkedIn), with experience in managing budgets and achieving ROI goals.

·      Experience in managing Meta Ads Manager

·      Proficiency in graphic design/video editing, specifically with Canva.

·      Up-to-date knowledge of digital marketing trends and best practices.

·      Excellent interpersonal and communication skills.

·      Robust, confident, 'can-do' attitude that thrives on challenges and remains calm under pressure.

·      Excellent problem-solving skills

·      Comfortable working under pressure and to deadlines

·      Target driven & focused on results