Location: Belfast or Maynooth

Are you energised by the thought of working in an organisation that supports people and communities to tackle the root causes of poverty and injustice? Do you love the idea of working in a global organisation with an inclusive and collaborative culture? Then Trocaire wants to hear from you! Read on for more details about this exciting opportunity.

The Opportunity

For more than 50 years, Trócaire has been synonymous with giving in Ireland. The Fundraising & Marketing Team (F&M) is responsible for raising public income, recruiting new supporters, retaining existing supporters and growing our relevance by creating a better connection with Trócaire's work and its impact. The team proudly won Ireland's 'Fundraising Team of the Year' award in 2019 and 2022 and an exciting new role has been created within our award-winning team.

Reporting to the Donor Experience Manager, the Donor Experience Assistant will help to drive insight and donor led fundraising and marketing activities across the entire team, through multiple channels. They will be part of a team who will champion the voice of existing and potential donors based on donor feedback, attitudes and behaviour, external data, and insights.

About Trócaire 

Trócaire is an International NGO. We work with local partners in the world's most at-risk communities and with people in Ireland to tackle the underlying causes of poverty and injustice and respond to the crises they create. Together we bring about positive and lasting change for a just world. Trócaire works in up to 20 countries across Africa, Asia, Latin America, and the Middle East.

We work towards five goals:  

·      Promote Access to Justice;  

·      Achieve Climate & Environmental Justice;  

·      Ensure Women & Girls' Protection, Voice & Influence;  

·      Save Lives and Protect Human Dignity and  

·      Mobilise the Public on the island of Ireland to achieve Global Justice. 

Reporting to the Donor Experience Manager, this role also supports the Digital Marketing Officer.

Contribute to delivery of our overall F&M strategy, driving net income through our key pillars: Relevance, Retention & Recruitment. Work with colleagues across the F&M team to ensure all campaigns and donor audiences are considered. Specifically:

Work with the Donor Experience Manager to:

• Map new and existing donor journeys across all key touch points.
• Update templates and manage emails as part of our annual donor connection survey and other bespoke donor surveys via Survey Monkey platform which integrates with our CRM.
• Manage day-to-day running of outbound calling campaigns with external call centre partner.
• Audit (through mystery shopping & desk research) and refine processes and activities.

Work with the Digital Marketing Officer to:

• Maintain and build new email donor journey's.
• Build and send fundraising emails based on pre-existing template.
• Update email elements of pre-existing marketing journeys.
• Maintain and build new social media marketing campaigns on Meta advertising platform.
• Create and maintain marketing campaigns on other social media advertising platforms.

Work with the Donor Services team to:

• Ensure a streamlined approach to procedures around new donor welcome processes, with a focus on donor centricity and to help embed donor optimisation opportunities.

Donor Identity & Insights

Work with the Donor Experience Manager to:

• Understand and take learnings from external best-practice benchmarking projects and internal testing for the entire F&M team & co-ordinate research update meetings for the team.
• Maintain a library of A/B tests, documenting hypotheses and results.
• Support established and build new multi-channel supporter connection surveys and welcome surveys to solicit donor feedback, commitment, and satisfaction levels.
• Launch new innovative ways to gather donor feedback, such as online feedback widgets.
• Assist with annual audit of GDPR and data-capture approach, assessing vs. best practice and impact on donor LTV.

Data & CRM (Customer Relationship Management)

• Work closely with the Data team as we strengthen our position as a data driven organisation. Duties to include data input, data hygiene and reporting/analysis requirements as necessary.

See full job description HERE

Closing Date for Applications is 27th May 2024

What we can offer you:

For the candidate with the required experience and passion for the role, Trócaire offers a competitive package of salary and benefits, including a generous pension and flexible working options.This is a permanent role, based in either our Maynooth or Belfast office and offering Hybrid working. The salary range is €34,000 - €38,000 (ROI) / £26,500 - £28,000 (NI).

Safeguarding Programme Participants-Children & Adults

Trócaire is committed to safeguarding people within our programmes from exploitation and abuse and has specific policies on this commitment (including a Global Code of Conduct) which outlines the expected behaviour and the responsibility of all staff, consultants and other organisational representatives. More information on Trócaire's safeguarding policies available here.

Diversity and inclusion

We welcome diverse applicants to join our inclusive workforce.

Trócaire is an equal opportunities employer. We are an organisation that embraces diversity and inclusion. We welcome applicants from diverse backgrounds to bring their experiences and perspectives to Trócaire. Diversity and Inclusion statement available here