Role Title:                      Digital Marketing Executive

Reporting to:                Marketing Director

Duration:                       Full Time Permanent

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As part of Barretstown's Strategic Plan 2024, a new dedicated Marketing Team is being established to drive the growth and development of Barretstown. To deliver these exciting and ambitious plans, significant investment has been secured to establish the Marketing department to further develop Barretstown's marketing and digital presence to support our programmes, fundraising, commercial and reputation strategies.

 This is an excellent opportunity to join a growing team at a very exciting time, and play a vital role both  developing and rolling out the marketing strategy.

 The Digital Marketing Executive's role is to manage and oversee Barretstown's digital marketing activities, including the management of organic & paid social media, digital promotions, website management and email marketing efforts.

 Based in Barretstown, between Naas and Ballymore Eustace, Co Kildare, you will see first hand the impact of your work, as you Press Play on childhood for families living with serious illness and hear the laughter of camp all around you on our 100 acre site.

Duties and Responsibilities (not exhaustive):

• Manage Barretstown's key Social Media Channels to drive brand awareness, engagement and conversions across all departments.  
• Create impactful digital user journeys for online, email and social audiences.
• Develop Barretstown email marketing strategy.
• Oversee the management of the Barretstown website – maximise engagement and improve user experiences for key audiences, volunteers, families and supporters. 
• Elevate Barretstown's digital strategy, integrating digital opportunities for all departments.
• Analyse and test digital channel performance, manage ROI and actively seek out innovative solutions and opportunities to further develop Barretstown's digital presence.  
• Liaise as necessary with relevant Barretstown teams and Barretstown's external PR agency and design agency around Barretstown events, campaigns and promotions.
• Support the budgeting process for the Marketing Department particularly around digital spend and ROI.

Essential Criteria:

• Knowledge and experience of social media channels and optimisation
• Passion for Digital Marketing
• 3rd level qualification in Digital Marketing or equivalent
• Experience with social media management tools such as HootSuite and TweetDeck or similar content scheduling platforms
• Experience developing and executive paid digital marketing campaigns and ad management: Google Ads, SEM, Facebook Ads platform, You Tube etc.
• Understanding and interest in technology
• Excellent project management skills with the ability to work to deadlines and manage multiple priorities
• Excellent written and oral communications skills
• Excellent relationship building and management skills
• A passion for the mission of Barretstown and a desire to Press Play on childhood for seriously ill children

Desirable Criteria:

• Experience in WordPress
• Experience in Email Marketing systems – ideally MailChimp
• Copy writing and content creation skills
• Knowledge of image and video editing software  
• Understanding of the Not for Profit sector

Benefits

• Competitive Salary (DOE)
• Permanent position (subject to probationary period)
• Pension
• Healthcare
• Privilege days
• Service days
• Hybrid working opportunities
• Opportunities for continuous professional development