Job Description & Person Specification

Digital Fundraising Coordinator

Terms and Locations: Based in Dublin/Stillorgan with regular travel across Ireland

                                     Fulltime (35 hours per week)

                                     25 Days per year holiday

Reports to – Head of Individual Giving and Supporter Care

Contract: Permanent, Full-time

Salary: €40-45,000 per annum

About St John of God Foundation

The St John of God Foundation supports vital health and social care services across Ireland and internationally. Our work focuses on improving the lives of people experiencing mental health challenges, disability, homelessness, and other vulnerabilities.

We are entering an ambitious period of growth, underpinned by a bold five-year fundraising strategy (2026–2030).

Our aim is to at least double our funds raised to €10 million per year. Our ambition is that this role will help us grow income delivered through digital initiatives to at least €0.6m per year by 2030.

Our Strategy and the Role

There has never been a more exciting time to join the Foundation. We are working to a new five-year strategy focused on ambitious income growth, deepening supporter relationships, and building a modern, insight-led fundraising operation.

At the heart of this strategy is a clear philosophy:

“Every communication with a supporter should leave them feeling better after it than before. Fundraising is more than persuading people to give to the St John of God Foundation, it's about inspiring people to want to make a difference, by giving to our cause and having a great experience doing so.”

As a highly skilled digital marketing expert, the successful candidate will champion the development of a suite of best-in-class email campaigns and digital acquisition programme across META.

Purpose of the Role and Key Areas of Responsibility

The Digital Fundraising Coordinator will play a lead role in advancing the organisation's digital fundraising by overseeing and delivering our online marketing initiatives and gathering best-in-class content. 

Key objectives:

·       Manage and deliver marketing activity across META

·       Develop supporter email journeys and deliver regular email campaigns

·       Gather and create content

As Digital Fundraising Coordinator you will:

●      Develop and implement digital fundraising project plans aligned with the organisation's strategic objectives

●      Work closely with the SJOG Foundation fundraising team and external partners to manage social media and email activity, to enhance online supporter experience, which will ultimately drive increases in both donor engagement and income

●      Manage paid media campaigns across META, to support the activity of individual giving, community fundraising, corporate partnerships, and other fundraising streams as they are developed

●      Engage with the IT and BI Team to ensure the use of CRM (Salesforce) and data management systems (Dot Digital, Fundraise Up, META) are aligned for tracking, reporting, and analysing fundraising activities and outcomes

●      Collaborate with Fundraising colleagues to ascertain content gathering needs and take specific briefs to gather content for campaigns as required

●      Build and nurture relationships with key stakeholders across the whole SJOG Group to ensure effective collaboration and alignment on content

●      Work closely with the Head of IG and Supporter Care to create and manage budgets for digital fundraising initiatives, ensuring efficient resource utilisation and tracking of financial performance

●      Prepare and present results reporting for the Head of IG and Supporter Care for comprehensive reports on marketing and fundraising initiatives, highlighting key metrics and insights

Experience:

Digital fundraising experience is essential, and you must be able to demonstrate:

• Capability in managing META digital fundraising and lead generation projects
• Success in paid media lead generation and ad design for META campaigns
• Successful development and implementation of a variety of email campaigns and email journeys

Knowledge:

·       In-depth and up-to date understanding of META digital fundraising and marketing business accounts.

·       Familiarity with social media platforms and their role in fundraising and outreach.

Skills:

·       Strong project management capabilities with expertise in creating and executing detailed project plans.

·       Proficiency in digital content creation, META data analytics, and financial management.

·       Experience in working to budget and resource allocation for fundraising initiatives.

·       Excellent interpersonal and communication skills, both verbal and written.

·       Strong copywriting skills with experience in producing short-form content.

·       Excellent analytical and problem-solving skills.

Essential Criteria:

·       3rd level qualification in Digital Marketing, Non-Profit Management, Business Administration, or a related field.

·       2 years of relevant experience in a similar role.

·       Demonstrated expertise in developing and managing digital fundraising campaigns and marketing initiatives across Facebook Ads, and Instagram (META).

Why Join Us

This is a rare opportunity to build and lead a critical function at a pivotal moment in the Foundation's growth.

There is an employer pension contribution available of double an employee's contribution up to 8% maximum employer contribution.

How to apply:

Please send applications (cv and cover letter) to sam@sjogfoundation.ie

Closing date Sunday 24^th May.

Interviews will take place on a rolling basis during the application period.