The Role:

This role is central to the delivery of Pieta's fundraising, communications, and brand strategy. It is focused on deepening donor understanding of Pieta's impact, increasing lifetime value, and strengthening donor relationships through meaningful, consistent, and motivating communications.

The Individual Giving Lead is responsible for meeting monthly, quarterly, and annual income targets, delivering effective donor journeys, and coordinating cross-functional efforts that contribute to exceptional supporter experiences.

This role suits a proactive, donor-focused professional with experience managing large donor files, leading direct marketing campaigns, overseeing financial processes, and developing long-term supporter journeys. Strong knowledge of GDPR and a commitment to ethical fundraising are essential.

Key Responsibilities:

• Develop and implement an annual direct mail programme comprising at least five campaigns per year
• Collaborate with the digital team to deliver integrated, multi-channel campaigns
• Engage donors through supporter days, surveys, and other stewardship activities
• Lead telemarketing programmes to thank donors, upgrade regular givers, convert one-time donors, and reactivate lapsed supporters
• Support the development and delivery of the tax-efficient giving programme, including donor communications to increase participation
• Lead Pieta's legacy giving strategy and manage correspondence with solicitors and executors
• Oversee the work of the Donor Care Administrator, ensuring high-quality data management and accurate reporting to support donor care
• Ensure all supporter communications comply with Pieta's policies, GDPR, and relevant sector regulations and codes of conduct
• Use Pieta's fundraising project management system (Asana) to plan, track, and deliver tasks, manage deadlines, and collaborate effectively across teams in line with departmental processes.

·       Carry out any other reasonable duties as requested by your manager.

Education, Skills and Experience Required:  

• Minimum 4 years' experience in individual giving within a nonprofit or similar fundraising environment
• Relevant qualification (e.g. marketing or fundraising) preferred; equivalent hands-on experience also valued
• Proven experience across direct marketing channels particularly direct mail, email, and telemarketing and ideally DRTV and digital
• Experience supporting a large individual giving programme across multiple channels (online and offline), including appeals, newsletters, and tax-efficient giving
• Excellent CRM/database skills; Salesforce experience an advantage
• Proficient in Microsoft Excel and other MS Office applications
• Strong data skills – experienced in cleaning, segmenting, and analysing supporter data
• Proven ability to manage large-scale direct marketing campaigns and supplier relationships (e.g. agencies, printers, call centres)
• Excellent communication skills – written, verbal, and presentation
• Strong interpersonal skills with the ability to engage and oversee staff and volunteers
• Ability to work independently, manage competing priorities, and meet deadlines
• Solid understanding of the Irish nonprofit sector, donor charter, and compliance regulations
• Expert knowledge of GDPR and its application to donor acquisition and stewardship

Applications for this post should be made via our website by 16th January 2026. Please attach a CV and cover letter outlining your particular suitability for the role.