The Role:

The primary aim of this role is to support the development of effective community engagement initiatives to achieve annual regional income targets for Pieta, meeting the growing demand for our essential services across Ireland. The successful candidate will play a key role in delivering on Pieta's strategic fundraising goals through a range of targeted duties and responsibilities.

Key Responsibilities:

As Digital Fundraising Officer, you'll plan and execute campaigns to engage public supporters and drive income to support Pieta's lifesaving services. The role requires experience in digital and community fundraising.

• Oversee Pieta's digital fundraising challenges, including account management of 3^rd party suppliers, with the aim of significantly increasing income from this channel.
• Take ownership on the timely upload to Pieta's Salesforce CRM of all income data through 3^rd party fundraising platforms, working collaboratively with fundraising administrators and Fundraising Operations team to resolve any issues, improve processes, provide appropriate documentation and train other team members to support this functions as required.
• Support the administration of the primary Pieta website and any campaign websites, accessing backend sites to update content and make amendments upon request.
• Support the annual testing and updating of the Darkness Into Light website to ensure a best-in-class supporter experience.
• Ensure best practices in supporting digital fundraising initiatives; support public supporters as needed.
• Play an integral role in the planning and delivery of email and online communications for supporters across various channels and platforms, including Darkness into Light, No More Silence and other initiatives as required.
• Provide data and insights to drive lead generation with current and potential supporters.
• Manage CRM for automation, analytics, and integration.
• Conduct analysis to optimize supporter communications and journeys.
• Use insights from online platforms to inform communications and maximize impact.
• Maintain best practice policies for fundraising, compliance, and GDPR adherence.
• Provide regional support as required to all fundraising colleagues to ensure best-in-class experience for Pieta's donors and volunteers.

Education, Skills, and Experience required:

• Minimum of 3 years' experience in a fundraising role and a strong understanding of fundraising landscape 

• 3 + years of experience in digital fundraising – Facebook, SEM, Email, Web, Campaigns 

• Experience working with third party agencies 

• Experience in digital lead generation, online supporter acquisition and conversion 

• Strong IT Skills including CRM system management, analytics and reporting 

• Ability to produce digital content – graphics, video, messaging and tailored supporter communications 

• Social group moderation and comms planning experience 

• Strong strategic writing skills, capable of articulating and inspiring support for Pieta's long-term vision and values.

• Proven ability to thrive within a dynamic team environment.

• Excellent organisational, project management, and planning skills, with the ability to manage a demanding workload and meet deadlines.

• Exceptional communication skills with strong attention to detail.

• Experience working with databases and creating supporter journeys.

• Flexibility and willingness to travel nationally as required.

• Maintain best practice policies for fundraising, compliance, and GDPR adherence.

Please note flexibility is key, the successful candidate will be required to work weekends, evenings, and unsociable hours as and when required.