Title: Individual Giving Executive

Reporting to: Individual Giving Manager

Type of Contract: Full Time, Permanent, 37.5 hours per week

Salary: €33,000-€37,000 commensurate with experience

Location: DEBRA Ireland is located at Butterfly Cottage, Clanwilliam Terrace, Dublin 2.

While the nature of this role requires the majority of time to be spent in the office, flexible working (a mix of home/office based) is facilitated and embraced where possible.

DEBRA Ireland is the national charity established in 1988 to provide patient support services and to drive research into treatments and cures for those living with the genetic skin condition, epidermolysis bullosa (EB). EB can be an extremely severe and painful, rare, skin-blistering condition, which leaves the skin as fragile as the wings of a butterfly. Even gentle contact can cause devastating wounds. EB has been described by a Consultant Dermatologist in Our Lady's Children's Hospital as “easily the most debilitating and devastating disease I have ever seen.” Many of our patients who survive childhood face the frightening reality that they could develop a very aggressive form of skin cancer, due to the constant breakdown of their skin.

We are a patient-led charity, with an ambitious and passionate team, who care deeply about the patients and families we work on behalf of. We actively live our core values of Togetherness, Person-Centredness, Passion, Boldness, Integrity, with people at the heart of everything we do.

DEBRA's Individual Giving fundraising has grown significantly since 2020 and plays an integral part in our development as we embark on our new Fundraising Strategy 2023-2026. Working closely with our Individual Giving Manager, this person will support the management of all aspects of our individual giving program, including direct mail, taxback, legacy, regular and cash donors. This role is very diverse, requiring a dynamic individual who will enjoy a varied workload. On any given day for example, this person could be planning direct marketing campaigns, writing copy for appeal emails, responding to supporter enquiries, using our CRM to analyse and evaluate campaign performance, engaging in donor care, or liaising with our program's teams and families for appeal content.

Main Duties and Responsibilities

Individual Giving Project and Campaign Management

• Project manage the production of direct marketing appeals and communications, including both physical and digital appeals and newsletters, impact reports and donor welcome packs, managing all aspects from data selection to creative development and print management.

• Lead on DEBRA's taxback program including donor communications, data collation and analysis, and administrative management, working to maximise taxback claims on all relevant donations.

• Analyse, segment, and report on all direct marketing communications with a view to tailoring approaches to continuously improve response rates, average gifts and return on investment.

• Work with the Individual Giving Manager to develop and deliver the legacy strategy, acting as a key ambassador for gifts-in-wills for DEBRA, actively seeking out new opportunities to develop the legacy income stream.

• Manage specific email campaigns and online donor journeys from beginning to end, including planning timelines, defining data, drafting copy and building emails. Work with Fundraising Administrator and Communications Team to manage data requirements, schedule dispatch and analyse campaign performance.

• Work closely with DEBRA's external suppliers and providers such as creative agencies and printers, developing excellent working relationships.

• Collaborate on the implementation of segmented supporter journeys across key channels, particularly mail and email, as well as other digital channels, TV and radio.

• Research and collate inspiring content for activity across multiple channels.

• Working closely with the Individual Giving Manager in the exploration and development of regular giving reactivations, upgrade and acquisition plans.

Data and CRM

• Be fully competent at all aspects of donation processing onto DEBRA's CRM, including postal, phone, website and online giving platforms such as JustGiving, Facebook etc., to be the first support to the Fundraising Administrator during peak times for gift processing.

• Provide comprehensive database support to the Fundraising Administrator, ensuring all data is accurate, relevant and appropriate.

• Use CRM data to generate results (response rates, average gift, ROI etc.) and an end of campaign report to support campaign management, forecasting, and make recommendations to maximize income of future campaigns.

Donor Care

• Working with the Individual Giving Manager, support the development of DEBRA's donor retention programme – with the purpose of deepening the engagement of DEBRA's existing supporters and inspiring continued and enhanced giving.

• Continuously look to improve and personalise new welcome journeys including targeting, segmentation and creative for cash and regular giving donors.

• Development and implementation of bespoke gift acknowledgements in line with welcome journeys, donor contact preferences, method of giving and giving history.

• Lead on opt-outs/returned mailings procedure.

• Manage supportercare@ and consent@ email inboxes.

• Be the first point of contact on the phone for donors and supporters.

Fundraising Team Support

• Contribute and collaborate with the fundraising team on the development, planning and strategy of DEBRA's fundraising activities.

• Collaborate with all internal teams, departments and external agencies as appropriate to build and develop relationships.

• Provide support to other fundraising team members and the wider DEBRA Team where needed.

• Any other duties as required by the Head of Fundraising from time to time.

Person Specification

• Minimum two years' experience in a fundraising role or similar.

• Excellent communications and interpersonal skills with proven experience building relationships with supporters, and a passion for making donors feel valued, engaged and connected.

• Experience in database management and data extraction and segmentation. Knowledge of RE NXT an advantage.

• Excellent planning and organisational skills with proven ability to manage multiple projects, prioritise time and resources and thrive in a fast-paced, dynamic working environment.

• An ability to work under pressure and maintain meticulous attention to detail and accuracy.

• Exceptional and engaging written and oral communication skills.

• Strong proficiency in all Microsoft Office tools, especially Excel and Word.

• Proven ability to work both independently and collaboratively within a team environment.

• Warm, collaborative, enthusiastic and positive attitude.

• Flexible and adaptable.

• Fluency in written and spoken English essential.

Benefits

• 20 days annual leave

• Additional 5 discretionary leave days: Good Friday, Christmas Eve, working days between Christmas-New Year

• Generous paid Sick Leave entitlement

• Employer matched Pension Scheme up to 6%, following 6-month probationary period

• Employee Assistance Programme

• Bike to Work Scheme

• Opportunity for flexible/hybrid working

• Training and development opportunities

To apply please send a letter of application and your CV outlining your suitability for the role to sinead.christian@debra.ie Closing Date Friday 6^th October 2023