Digital marketing communications has become extremely important for most Irish charities and non-profits who are seeking to create awareness of their organisation and the important work that they are undertaking. This workshop, tailored to the Irish Charity Sector, will give context to the importance of these channels in the overall role of communications and will highlight a number of useful tactics in reaching the right audiences.

The workshop will have a particular focus on Google Ads which combined with the Google Grant available to non-profits provide an extremely effective way of delivering engaged visitors and generating leads and donations. You will learn how a Google Ads account is structured, how to build campaigns and how to create an effective keyword strategy. In addition, you will cover best practice for copywriting ads and implementing bidding strategies. We will also cover top tips on how to remain compliant if you have a Google Ad Grant. If you are looking to get started on Google Ads or need to improve the performance of an existing account, this workshop will provide you all the information and guidelines you need to get going.

Rachel Gallagher, Digital Lead Amplify@DruryPN

Rachel is a senior marketer with over 15 years of integrated and digital marketing experience with global blue-chip companies and SMEs in Moscow, London and Ireland. Rachel has experience in offering integrated digital solutions to clients in both B2B and B2C sectors internationally.  Her particular strength is in crafting digital strategy for clients to meet their objectives by offering best practice insights across a wide variety of digital channels in order to deliver measurable results.  Rachel has worked for many non-profits and NGOs during her career to develop their marketing and communications plans.

Andy Black, Google Ads Consultant, Digital Insight Ltd

Andy Black has been working as a Google ads expert since 2009.  He has vast experience in paid search and has lead and managed a number of teams of Google Ads specialists working on a wide variety of clients from small SMEs to large corporates and including NGOs and companies in the charity sector.  He is also a very experienced trainer and regularly advises and trains clients on the development and implementation of their paid marketing strategies. He works as a partner with Amplify@DruryPN on a number of shared projects.