Gibson Hotel, Point Village
Dublin D01 X2P2
Tuesday 16 May 2023
9:00 AM - 5:30 PM
'We learned more from a three-minute record… finding inspiration in a world turned upside down' Damian O’Broin
After years of lockdown, pandemic, war, inflation, threats to democracy and a resurgent far-right we’re all in need of a little inspiration.
We need to inspire our work, and – equally importantly – we need to inspire ourselves.
But let's be honest. If we all just copy what other charities are doing we'll simply go around in circles, generating pale imitations of good ideas, becoming less and less effective and boring our donors.
So let’s bust out of class and see what we can learn from the world outside.
Dismantling the fundraising patriarchy
The fundraising profession is institutionally sexist. It discriminates against its women/female members, who represent the majority of professionals in the field, yet end up with the short end of the stick in terms of salary, leadership opportunities, subjection to harassment, and various other forms of systemic barriers to success.
Transformational change is needed – change that affects everyone for the better. And this means dismantling the whole structure of the profession. The latest Gender Issues in Fundraising report by Rogare – The Fundraising Think Tank explores how to do just that.
In this session, Becky Slack, a co-author of the report, will set out the Blueprint for dismantling patriarchal structures in the fundraising profession. She’ll cover the different actions that fundraisers, the organisations you work for and the sector as a whole can take, and how we might work together to re-engineer a profession that allows everyone to thrive.
Planning and delivering a ‘full funnel’ digital campaign
These can be challenging times for digital fundraisers, as cold acquisition channels are affected by changing data regulations affecting attribution, global rising media costs and the advent of the death of the digital cookie. One key potential growth area in digital fundraising is about adapting to a more holistic view of digital and the need for greater impactful cross departmental collaboration to deliver integrated full funnel digital first campaigns.
In this session we will be showing attendees how to acquire regular giving donors at an affordable cost per donor and, more importantly, at volume. We will share global insights and go through a strategic framework that unites all stages of the digital funnel, like Awareness, Consideration, Conversion and Retention. We will also be showing attendees the importance of developing an ‘overarching fundraising proposition’ to truly unite all the departments and creative elements together.
We will share global case studies from a range of international charities showing how an integrated digital first campaign can be delivered and why video is essential and central to inspire and transform their fundraising programmes.
Conversations with supporters
Mick Heaney & a panel of donors
Too often, what’s missing from conferences about fundraising is… donors.
Effective fundraising needs to put donors at the heart of strategy and planning. To build the best partnerships with our donors, we need to understand them, why they give, what it means to them and what they expect from their relationships with their chosen charities and causes. We need to get to know our donors. And the best way to do that is by having conversations with them.
In this session, a panel of donors will chat about their values, their motivations and why they so generously support the causes they care about.
Open Space Sessions
We'll be running Open Space sessions at Recharge - this is an informal, interactive format where you get to set the agenda. Attendees suggest topics for discussion, and we'll congregate in small groups to have open conversations. No fundraising topic is too big or too small, and there’ll be sessions suitable for everyone from the most experienced senior fundraisers to the newest recruits.
We'll explain how it all works on the day - in the meantime, start thinking about the topics you'd like to discuss and have a few ideas ready when you join us on the 16th. You'll be sitting down with other smart, knowledgeable, passionate fundraisers like yourself - what will you want to talk to them about?
30 tips from 30 years – what I’ve learned about leadership, fundraising and donors
What are the decisions you can make in your working life that make you a great fundraising leader? In a 30-year career Jayne George has made hundreds or thousands of decisions but has edited the list down to one tip for each year. It’s simple but don’t confuse it being simple with it being easy.
Jayne George, Director of Fundraising, Marketing and Media at RNLI
Jayne is Director of Fundraising, Marketing and Media at the RNLI. In her 30-year fundraising career she was also Fundraising & Marketing Director at Guide Dogs UK and held senior positions at The Children’s Society and Save the Children.
Her philosophy for her working life has been get on and do it, the fear will be there if you do or you don’t, so get on with trying something, anything (JFDI).
Jayne grew up in Wimbledon and now lives in Dorset with her husband and youngest daughter, she has a son two daughters and two grandchildren. Jayne says “people are at the centre of my world at work and at home”.
Jean O’Brien, Digital Charity Lab
Jean O'Brien is a digital consultant specialising in strategy and campaigns for non-profits. With over 20 years experience, she has worked with dozens of charities, campaigns, cultural organisations and social enterprises.
Jean is also the founder of Digital Charity Lab, a social enterprise that builds digital skills in charities and campaigns. Visit digitalcharitylab.org to get free and affordable resources for your work with digital for causes.
Damian O’Broin, CEO at Ask Direct
Damian is an internationally recognised expert in fundraising with 30 years’ experience in fundraising, non-profit communications and campaigning. He believes that our job is to inspire as many people as possible to take action for the causes they care about, because we’ll only get the better world we dream of, if people give their time, money and voice to build it.
At Ask Direct he is responsible for leading and inspiring the team of talented fundraisers and creatives to produce their brilliant work. He leads the Insight function in Ask Direct, using data, theory, real-world experience and international best practice to illuminate creative solutions to clients’ challenges.
He was a member of the Fundraising Strategy Group for the Together For Yes campaign that overturned Ireland's ban on abortion and jointly led the fundraising for President Michael D Higgins’ re-election campaign. He is a former Chair of Friends of the Earth and a board member of the Irish Council for Civil Liberties.
Becky Slack, Co-director of Agenda
Becky Slack is co-director of Agenda and co-author of Gender Issues in Fundraising: A Blueprint for dismantling the patriarchal structures in the fundraising profession, published by Rogare – The Fundraising Think Tank.
She has firsthand experience of the sexism and classism that working class women face in the workplace and has spent much of her career addressing these issues.
As co-director of Agenda, a communications agency dedicated to creating social impact, she has secured national and international media coverage for issues such as violence against women, women’s leadership and women’s health. She has helped improve access to support for women experiencing domestic abuse, violence and financial hardship, and has raised hundreds of thousands of pounds for families in crisis.
Becky was a founding member of the Women’s Equality Party in the UK and helped create its first policy document. She also co-organised the party’s first ever conference in Manchester in 2016, which saw 1,500 women and men enjoy three days of empowering talks, workshops and entertainment.
She is the former managing editor of LEAD: Leadership for Equality and Diversity, a magazine dedicated to improving EDI within the workplace; she used her recent Masters in Political Strategy and Communications from the Brussels School of International Studies to explore how to tackle sexism, racism and other social justice issues; and is currently mentoring a student who is writing their dissertation on racial discrimination in the workplace.
She lives in Gent, Belgium where she is vice-chair of Brussels Labour, the Belgian branch of the UK Labour party. She enjoys meandering through the cobbled streets of Gent’s historic centre, café culture and hosting dinner parties for friends.
Saleem Tejani, Head of Digital at DTV
Saleem has spent over 21 years working in three of the UK’s leading fundraising agencies. He has helped many charities build highly effective acquisition, retention and legacy strategic programmes integrating both on and off line channels. For the past 7 years at DTV Saleem has focused on developing direct response video effectively for recruiting donors efficiently and at scale in social channels. He is a passionate fundraiser who loves creative development, NPD innovation and digital integration.